About Us

TIE: Leading by Choice. Passion meets Purpose

TIE is a conscious start-up platform redefining women’s handbags through purposeful craftsmanship, mindful luxury, and timeless design.  

Founded by a visionary 19-year-old entrepreneur driven by purpose, TIE represents a new generation of leadership; one that believes luxury must create impact, preserve heritage, and connect global audiences with the authenticity of Indian handcrafted excellence. Presently an Undergraduate student at The Prestigious National University of Singapore, the Founder’s philosophy is rooted in ethical processes, quality craftsmanship, and sustainable livelihood generation. TIE transforms every handcrafted creation into a symbol of individuality, dignity, and conscious living.

At the heart of TIE is a powerful intergenerational strategic vision shaped by the multifaceted, dynamic Creative Director and CEO, with 25 years of international, entrepreneurial experience, and a demonstrated background of work across diverse industries. TIE is guided by the philosophy “Leading by Choice. Purpose Meets Passion.” And where there is passion, there is love. TIE is set to revolutionize mindsets around value, sustainability, and conscious modern luxury.

Every handcrafted TIE bag carries the soul of the artisan behind it, preserving traditional craftsmanship while elevating it through refined contemporary aesthetics for the modern woman. Designed for women who lead with strength, grace, and intention, TIE handbags embody elegance with meaning, where beauty aligns with purpose and craftsmanship becomes a powerful narrative of empowerment.

Positioned at the intersection of heritage, ethical innovation, and feminine expression, TIE believes the future of luxury is no longer defined by excess, but by awareness, emotional connection, and conscious choices. By empowering grassroots artisans through sustainable opportunities and bringing mindful Indian craftsmanship to a global platform, TIE is creating more than accessories - it is creating a legacy of love for conscious luxury, purposeful leadership, and timeless human connection.